Multidisciplinary marketer with +12 years experience bringing brands & ideas to life across various channels – from print to digital. Passionate about projects that revolve around tech, travel, hospitality, and design.
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Leads insights department, leveraging data to craft actionable strategies and recommendations for global enterprise brands, including Church & Dwight, Unilever, and more. Translates data into meaningful insights that shape brand strategies, optimize marketing efforts, and create effective campaigns.
Develops and implements comprehensive brand strategies to optimize market presence, engage target audiences effectively, and drive revenue growth. Specializes in strategic brand development, including visual and functional design, web development, marketing, and more.
Drove creative direction of the brand, including conceptualizing and developing ideas, overseeing creative execution (from print to social and web), developing the company's annual research study, launching a podcast, and growing the Future of Marketing newsletter to +50k subscribers.
Built the marketing department from the ground up, established marketing systems and partnerships, managed vendor and PR relationships, led creative direction, and rebrand. Named 3rd-fastest growing law firm in the United States.
Implemented & oversaw social media channels for the guest services department.
Spoke on stage in front of thousands of marketers, including a virtual audience. Topic: how to create engaging brand experiences for consumers featuring a TINT-powered campaign by Canon.
Hosted a live interview in front of 50+ people as we explored Mimi's specialized role as a sports marketing strategist.
Interviewed Executive Producer, Eric Singer & co-produced this special episode for Future of Marketing with sound designer Taylor Marvin, who added unique sound design. We discussed the science behind audio, audio vs. video in ads, and more.
I develop clear and actionable plans that align with business goals.
From visual identities to pitch decks and websites, I create captivating & intuitive experiences across all channels.
I orchestrate impactful and innovative marketing campaigns that scale.
