Multidisciplinary marketer blending aesthetics, business strategy, and user experience.

Ivonne's journey embodies an array of impactful ventures:

Ivonne is the Marketing Director, Brand Insights for a cutting-edge B2B technology platform, where she crafts marketing strategies and data-driven recommendations for dozens of top global enterprises like BIC, Church & Dwight, Unilever, Hero Cosmetics, and more. Additionally, Ivonne simultaneously runs Whitespace, a digital marketing agency, where she consults, builds, and helps grow start-ups across numerous industries, including hospitality, commercial real estate, travel, technology, & more. 

Her experience spans beyond the boardroom; since 2020, Ivonne has published over 135+ Future of Marketing newsletters, launched a podcast interviewing marketers around the world, and grown the community to over 50k subscribers. She has also graced numerous speaking platforms, including notable appearances at podcasts, webinars, and on stage at Social Media Week by Adweek – where she addressed thousands of distinguished brand marketers. 

Additionally, Ivonne has led numerous research studies that have been cited in publications like Forbes, Business Insider, Digiday USA, and Digiday Japan.

Fluent in English, Spanish, and a touch of French, she brings a global perspective that pairs well with her MBA from the USA and Masters of International Business & Economics from Germany. 

Beyond her professional ventures, Ivonne's creativity flourishes through Good World Living, a travel and lifestyle platform inspiring others to manifest their dream lifestyle and live more intentionally. She also nurtures her artistic side through painting, where each brushstroke orchestrates an intricate dance of landscapes and abstracts – creating a visual diary that represents the spectrum of experiences and emotions coursing through her. 

Previously recognized as “People on the Move” by San Antonio Business Journal, Ivonne hopes to inspire others to embark fearlessly on their own journeys of self-discovery – where creativity becomes a conduit for healing and expression.

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